Your way to understand Italians

We are a full-service market research agency based in Milan.

We conduct both qualitative and quantitative research in Italy.

We offer strong expertise in research methodologies,

together with a deep knowledge of the Italian market.

why Flair ?

because we offer:

Flexibility

Each project is unique and as such should be treated. We have no preferred methods, but only methodologies aimed for the targets

Listening

Research is a becoming. We listen to make the necessary changes during the process according to the objectives

Approach

Different points of view are important, that's why our team and collaborators bring knowledge from various fields: Economics, psychology, sociology, anthropology ...

Innovation

Markets change so fast and we do with them. We are constantly looking for the best solutions in order to move with the times.

Reliability

We care about our clients and their projects. We believe that quality, together with passion, can make the difference. If it sounds a bit old-fashioned, well, glad to be!

About

What we do

We manage both qualitative and quantitative research, using different methodologies, based on clients' needs, and have an extensive experience in many different industries.

What we do

Quantitative

Hall Tests

Online Surveys

CASI

CAPI

CAWI

Clinics (Automotive)

In-home interviews

Telephone interviews

Mystery

...

Qualitative

Focus Groups

In-depth interviews

Ethnographic interviews

Forums /Communities

Web Chats

Online Focus Groups

Co-creation Workshops

Observational Research

...

Services

Recruitments

We conduct recruiting for our clients' projects according to the highest quality measures and controls, strictly following the specified criteria.

We have particular experience in developing the screener questionnaires, in recruiting through special algorithms when requested by clients (e.g. recruiting special segments, etc.) and we offer regular updating of recruitment status.

Fieldwork

We provide moderators and quantitative interviewers all over the country.

Our moderators are all fluent in English, thus promoting the relationship and the comprehension with clients. We offer the most experienced moderators in each specific area of study, who also support clients during the fieldwork, thanks to their direct knowledge.

Our managers will assist you through the whole process.

Reporting

Our reports are directly written in English through either our own analysis scheme or following the template provided by our client.

Through extensive background information, we help the reader frame findings in the right local cultural context.

For ethnographic projects, reports include multi-media elements that “bring to life” findings: respondents’ pen-portraits, subtitled video clips, photos, abstract from diaries, etc.

We can perform a wide range of

statistical analysis, from the simplest to the most advanced.

Services

Tools

Online FGs / Forums

We conduct online FGs and Forum on a regular base both using platforms provided by our clients and our own platform which we constantly fine tune according to moderators' advices.

Our own platform allows respondents to upload videos, photos and documents.

With Live Focus Groups, we can program the discussion guide in advance but contents and materials can be amended or added live if needed.

Online Communities

We can build and manage your community recruiting the right members, working with you to create a tailor-made look and feel and running all the activities (new posts and discussion topics, individual tasks, polls etc.), in order to provide you with useful insights and results.