Your way to understand Italians
We are a full-service market research agency based in Milan.
We conduct both qualitative and quantitative research in Italy.
We offer strong expertise in research methodologies,
together with a deep knowledge of the Italian market.
why Flair ?
because we offer:
Each project is unique and as such should be treated. We have no preferred methods, but only methodologies aimed for the targets
Research is a becoming. We listen to make the necessary changes during the process according to the objectives
Different points of view are important, that's why our team and collaborators bring knowledge from various fields: Economics, psychology, sociology, anthropology ...
Markets change so fast and we do with them. We are constantly looking for the best solutions in order to move with the times.
We care about our clients and their projects. We believe that quality, together with passion, can make the difference. If it sounds a bit old-fashioned, well, glad to be!
What we do
We manage both qualitative and quantitative research, using different methodologies, based on clients' needs, and have an extensive experience in many different industries.
Online Focus Groups
We conduct recruiting for our clients' projects according to the highest quality measures and controls, strictly following the specified criteria.
We have particular experience in developing the screener questionnaires, in recruiting through special algorithms when requested by clients (e.g. recruiting special segments, etc.) and we offer regular updating of recruitment status.
We provide moderators and quantitative interviewers all over the country.
Our moderators are all fluent in English, thus promoting the relationship and the comprehension with clients. We offer the most experienced moderators in each specific area of study, who also support clients during the fieldwork, thanks to their direct knowledge.
Our managers will assist you through the whole process.
Our reports are directly written in English through either our own analysis scheme or following the template provided by our client.
Through extensive background information, we help the reader frame findings in the right local cultural context.
For ethnographic projects, reports include multi-media elements that “bring to life” findings: respondents’ pen-portraits, subtitled video clips, photos, abstract from diaries, etc.
We can perform a wide range of
statistical analysis, from the simplest to the most advanced.
Online FGs / Forums
We conduct online FGs and Forum on a regular base both using platforms provided by our clients and our own platform which we constantly fine tune according to moderators' advices.
Our own platform allows respondents to upload videos, photos and documents.
With Live Focus Groups, we can program the discussion guide in advance but contents and materials can be amended or added live if needed.
We can build and manage your community recruiting the right members, working with you to create a tailor-made look and feel and running all the activities (new posts and discussion topics, individual tasks, polls etc.), in order to provide you with useful insights and results.
We program any kind of online surveys, from the simplest to those requiring very complex routing, filtering and quota schemes.
We can customize the look and feel of any survey and can provide a reporting link to follow the FW progress.
We offer Adaptive Choice Based Conjoint Analysis (Sawthoot platform), MaxDiff and Choice based Conjoint.
Meet The Team
Co-founder & Research Director
Alessia is graduated in Statistics and Economics and has been working in market research since 2003.
She is particularly focused on quantitative research, being responsible for the whole process, from the study design to the data analysis.
She has expertise in sophisticated statistical analysis techniques (including MRS specialization in Multivariate Analysis).
Alessia is Esomar member.
She is fluent in English
Co-founder & Research Director
Consuelo is graduated in Psychology of Marketing and Communication and she has been working in market research industry since 2000.
She is a qualitative moderator and she has extensive experience in moderating and managing both international and national projects.
Consuelo is AQR member.
She is fluent in English and has a good knowledge of Spanish and French
Valeria is graduated in Psychology.
She is a qualitative moderator and she manages research projects, from the briefing to the analysis and reporting.
She has extensive experience moderating online forums, blogs and groups.
Valeria is fluent in English.
Loris is graduated in Computer Engineering.
He is involved in the management of both quant and qual projects.
He takes care of any programming (screeners, questionnaires, forums...) and he's responsible for the development of our qualitative platform.
Loris is fluent in English, Spanish and Portuguese.