Recruiting

Recruiting the right target is key for the success of each project, that's why we manage it integrating various tools  (Our own database, Clients' DB, Social media, online panels, ...) usually through a two-steps process: a self-completed questionnaire and a telephone one-to-one discussion with eligible candidates.

Setting Up

Based on the objectives and materials of the research project, we set up the platform and program the activities and tasks choosing the best solution.

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We can integrate quant and qual, conduct group or invidividual discussions, have live sessions, show videos, pictures, files etc.

Moderating

Engaging participants, to avoid having to chase them a lot, is very important.

Our moderators have estensive experience with online communities, forums and chat. 

They are there to keep alive the discussion and the interest of participants and to probe for in-depht meaningful insights

Analysing

Analysis starts on the platform. Our moderators can add tags to comments, filter discussions and posts by target/respondent and all the contents can be exported in Excel or Mindmap format, for further digging.

Our reporting always includes verbatim comments and pictures or materials shared by respondents.